In Eastern Europe, a chain reaction

The free-market floodgates of post-communist Budapest have let in the Wicked Waste of the West, from Burger King and McDonald’s to Starbucks and KFC.

My genial young guide on the Budapest Jewish Quarter tour last week let slip his attitude about the tawdry chain invaders when we passed a Hard Rock Cafe and I made a snarky quip. “I won’t even talk about it,” he huffed with a wave of the hand, as if fanning away a stench.

This, of course, is nothing new in my travels, or even in our very own USA. There’s a festering resentment of western chains encroaching on native businesses with crass venality. 

On another tour in Budapest a few days ago, the guide took aim at Starbucks’ coffee, explaining proudly how inferior it is to almost any local cafe offering. (True. I tried some.)

Grumbling about foreign corporate chains is a vigorous sport among the educated classes in Europe, bashing them and their ostensibly shoddy, unhealthy, unethical food products, sold with such vulgar aggression. (Apple, Gap, Nike and other mega-retailers get a breezy pass. A Mac is hip; a Big Mac not so much.)

Traveling in two post-Nazi, post-communist countries in recent days — Hungary and Poland — I enjoyed the dissonance of Old East banging heads with Newish West. I’m a wuss, sort of taking both sides in the argument, leaning toward the European stance. (I happen to think most fast food is execrable poison.) 

Now, beyond carping about capitalism, here’s a few pictures from a wonderful journey to a slab of the world I find beautiful, fascinating and unfailingly friendly. The trip — filled with head-spinning history, humbling humanity and killer cuisine — was a knockout.