The shame of ‘showrooming’ bookshops

I am one of them. I am scum. A scoundrel. Rude, obnoxious, miserly, cheap. 

I confess: I have gone into an independent bookstore with my phone or laptop, browsed, then purchased the books I wanted on my Apple device — inside the bookstore. 

I did not carry the books to the cashier and buy them. No. With withering impudence, I hit the Amazon app, clicked twice and bought the books online, saving on average $8 per title. It was disgusting. It was exhilarating.

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And it was wrong. No matter it was a decade ago, that cute little caper still reeks to high heaven. What I hate is that it’s probably worse than, if not equal to, what small bookshops are now dealing with: the tacky phenomenon of “showrooming,” explained here by The Guardian:

“Of all the insults that booksellers stomach, the most awful is the newest. Gone are the days when it was someone shoving a book down their pants … Now it is ‘showrooming’: when customers go to physical shops only to research purchases they will make online. This is a bugbear of the booksellers who have been engaged in a David and Goliath battle with online retailers for the past decade.”

Adds Keith Edmunds, a former bookstore owner, at Mental Floss: “They’ll come in and use their phone to take a picture of the cover and barcode and just use the bookstore as the Amazon showroom. It’s awful.”

It is awful. It’s gauche and sneaky. It gives one’s moral relativism a mighty workout.

As mentioned, I showroomed. Some 10 years ago at my local indie bookshop, I scanned the shelves for Vietnam travel guides, plucked three or four volumes, went to the bookshop cafe, cracked my laptop and bought the best titles — online, at huge discounts.

Back then, I thought this was hand-rubbingly clever, cutthroat capitalism in action: Screw you, full-priced bookstore. I found a real deal!

Even now I don’t like paying $18 for a new paperback that I’m not sure I’ll like and that I can usually get in used condition for $4 at Amazon (one penny, plus $3.99 shipping). And I admit, guiltlessly, that I shop Amazon a lot, though I’m more inclined to use the library these days, saving cash and trees.

On occasion I will haunt our local indie bookstores, used and new, but my fealty to them isn’t ironclad. I feel more spiritually crushed paying $27 for a book at the store than paying $16 for the same product online. It’s a virtue vs. Visa smackdown.

I want to support the local shops, yes, but it comes at a literal high price. I have philosophical quibbles with Amazon, even if many authors do not (word is they profit more from high-volume discount sites than full-price brick-and-mortar outfits).

What’s not cool is showrooming. If you’re going to drop cash at Amazon or Barnes & Noble, do it at home. Looking at books in a store helps you shop with accuracy, and asking staff questions about titles is invaluable. And why you’re there, you might actually buy a book from the indie shop, a move that could abet its fragile longevity.

A great tweet from the owner of Fountain Books in Richmond, VA, recently went viral:

“We had a lot of ‘showrooming’ today: people taking pictures of books and buying them from in the store and even bragging about it. This is not ok, people.

Find it here.
Buy it here.
Keep us here.”

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Your neighborhood bookshop. A showrooming-free zone.

4 thoughts on “The shame of ‘showrooming’ bookshops

  1. Glad you’ve seen the error of your ways Chris. The indies need all the support they can get. But it is a dilemma when faced with a full priced new paperback from a store and the option of a really cheap good condition 2nd hand book on line. I always try to buy from my local bookstores, but when money is tight I do use on line options.

    Liked by 1 person

  2. I’m with you all the way. It really is a dilemma. But I’m like you — when cash is tight I head online; when not I love shopping at indie shops, with their staff picks, great selection and unmatched knowledge.

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  3. I’m guilty of doing something similar, but I think not quite as bad. I go into bookshops and look at books and then check to see if the library has them. Yes, I should probably just buy them, but I don’t have the room for more unless they’re something I know I’ll read again, and I’m not going to stop reading new books, so there aren’t many other options!

    Liked by 1 person

  4. The library really is my savior nowadays, too. Still, I usually get my info about new (and old) books via the internet, the NY Times Sunday Book Review, Literary Hub and all sorts of other outlets. I rarely have to enter a bookstore anymore to be enlightened. That said, I LOVE small indie bookshops and get a contact high just walking in.

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